Björn Borg was established at the end of the 80’s and is now to be found in 20 European markets. In 2010 we went ahead with e-commerce and have subsequently enjoyed very high growth online. Björn Borg is synonymous with high quality products. Influenced by the sporting inheritance that Björn Borg represents as both a person and tennis star, the designs are bursting with colour, creativity and interest. In addition to underwear, which is our core activity, we also sell clothes, shoes, bags and sunglasses.