Björn Borg was established at the end of the 80’s

Björn Borg was established at the end of the 80’s and is now to be found in 20 European markets. In 2010 we went ahead with e-commerce and have subsequently enjoyed very high growth online. Björn Borg is synonymous with high quality products. Influenced by the sporting inheritance that Björn Borg represents as both a person and tennis star, the designs are bursting with colour, creativity and interest. In addition to underwear, which is our core activity, we also sell clothes, shoes, bags and sunglasses.

Björn Borg